I’m Jenn Anderson, a consultant specializing in experience strategy, research and design. I founded 3Across in the late 90s when I left the world of print design to focus on strategy and design for the web.

With a background in information design and traditional graphic design, I’ve worked with the communication industry’s leading innovators. At eBay, I was a leader in building a strong culture of design, including evangelizing a proven customer-centric approach and mentoring others and using design to drive business success. I led the re-design of eBay’s visual design system and guided the early development of the eBay pattern engine and the successful migration of the design system onto the site
. I also led a cross-functional team in the design and implementation of a new finding experience for eBay Motors automotive parts business.

My approach balances empathy for the user with an understanding of business objectives. I involve stakeholders throughout the development process and I use design thinking, prototyping and various user research methods to understand audience needs throughout development.

On a personal note, I’m married to Jeff, whose career is completely opposite mine (thank goodness) and we have have two daughters, 12 and 4 years old.


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