Archive for the ‘Joe Biden’ Category

After Obama won the election last Tuesday I received this email from “Barack” (that’s how he signs off all emails):

Jenn —

I’m about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.

We just made history.

And I don’t want you to forget how we did it.

You made history every single day during this campaign — every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it’s time for change.

I want to thank all of you who gave your time, talent, and passion to this campaign.

We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.

But I want to be very clear about one thing…

All of this happened because of you.

Thank you,

Barack

After he beat Hillary in the primaries, I decided to sign up for his email updates, thinking that I’d receive a weekly email. I even downloaded the Obama Facebook app. Not only did I receive email from Barack, but heard from Michelle and Joe (Biden). After awhile I must admit, it started feeling a bit spam-ish, so rather guiltily I stopped reading the emails and trashed them. Yet this latest is one I’ll keep, because I feel that in my own way, I participated in a little bit of history. I know that this won’t be the last communique, because the campaign has managed to build an online brand and extensive database to which he can message directly. As David Carr wrote in the  New York Times this morning, “Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement, and dispense with the command and control method of governing to allow people to self-organize to do the work.”

Maybe because he’s the first post-boomer president or maybe it’s his message of change, but most certainly it’s because of the relationships he’s built online that I’ll be engaged in the dialog for the next four (or more?) years.